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innovation
Innovation, over and above technological aspects, is always an approach of openness to change, of being "here and now", but also ready to make the necessary transformations in order to access a future with better results for everybody, for the organization and for its clients.
At BlueBay Hotels, we incorporated the spirit of innovation to our values and to our corporate culture years ago. And we did it in a practical way; through the "Innovación" programme, by using different business lines to make this way of doing things tangible and in order to have actions available to obtain measurable results.
Thus, through the Innovación programme, we commit to do things well, to the continuous design of client-driven services, to a permanent evaluation, to the exploration of technological innovations and to the guarantee of an entertainment service focused on authenticity, experience and current trends.
Drivers of the Innovación programme
- Open innovation: managing change and fostering collaboration.
- New leadership.
- Proposing new business models.
- Developing the company's branding.
- Creating new products aimed at optimising occupation.
- Fostering creativity within the company.
- Innovating in marketing and communications.
- Actions to manage the emotional intelligence, stress, and happiness of the internal customer.
- Developing innovation at hotels, restaurants, spas…
- Researching new technological trends and their possible application to the tourism sector.
- In addition to these different actions and their drivers, in its Innovación programme, BlueBay also includes a space dedicated to the experimentation and development through a fully functional hotel-laboratory which supports the implementation of the different initiatives.
